B2B Design Work

When a client’s audience consists of other businesses—whether in the same or a different sector—the marketing approach, strategy, and visual style differ significantly from those aimed at consumers (B2C). As a designer, I adapt my work to align with these distinctions and the project’s specific goals.

Clariant Brochures Design and Illustration
Case Study

Clariant Technical Brochures

When designing a new brochure series for multinational Clariant, I focused on presenting product information in a clear, structured way while applying their newly introduced brand guidelines. These required precise use of typography and color, with strict specifications for fonts and shades. In addition, I developed custom illustrations, flowcharts, and supporting graphics across the entire series.

Detail-oriented design & structured layouts
Brand guidelines compliant
Custom illustrations & graphics
Extensive use of tables and charts
Consistency across multiple materials
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